Bigger’s The American Way by Mark Woodford
I wrote Bigger’s The American Way around the turn of the century at a time that I was frequently working with an engineer from Japan. It seemed like all of his computers, phones, suitcases, apartments, cars and everything else were smaller due to Japanese space limitations. This seemed to encourage Japanese designers to make smaller, simpler things that are less expensive and easier to live with. Too often, when American engineers are faced with adding new features, they will make the thing bigger, add buttons, add complexity. I like the smaller simpler approach better. The final mental trigger for me to write this song happened …